ShareArchiver

A little more about the client

ShareArchiver is a B2B solution that has the main goal of helping organisations migrate seldom-accessed data to cheaper archive storage, delivering a huge reduction in utilised primary storage and storage costs while providing backup and giving better system performance.

In short, just imagine that you have tonnes of data that you still need for legal purposes (reports, for example). Maybe you only need to access this data once a year, but you still have to spend a lot of money to store it. That’s a bummer, isn’t it?

Source: https://www.arcplace.ch

That’s why solutions like ShareArchiver are needed: they help you to store all of your important data on cheaper third-party servers with archives where you still have the opportunity to access them at any time.

Why am I mentioning all of this?

The whole point of SEO is to drive more relevant organic traffic to your business, so you can have more leads and sales.

That’s why it’s essential to know about the client’s target audience, or what is more fancifully named the “ideal customer profile” (ICP).

It is important that all link building and SEO is based on the specific needs of each niche. Taking into consideration the main client service and its value to its customers, we focused our link building campaign on the following keywords:

• file archiving solution
• file server archiving
• file server archiving software
• archiving solutions for file servers

ShareArchiver’s clients are from highly competitive B2B markets, like large construction and insurance firms. Therefore, the core thing here is that we need to drive traffic exactly to file server and solution keywords because every other niche-related keyword is mostly niche general (archiving software) which is quite bad for the conversion rate.

That’s why “the key is to pick the right keywords!”

So, before link building starts, if you want to avoid an irrelevant audience for your product or services, you need to double-check your keyword strategy. If you fail to choose the right keywords, you could invest in SEO and find that – despite organic traffic growth – the lead funnel is still on the same level (or even decreasing)!

Total traffic is a great factor for ranking, but you always need to pay attention to keywords that actually bring you leads. In most cases, such keywords are easy to determine by their PPC price:

35 bucks for a click! Not bad, right?

At the same time, it doesn’t mean that simply building links for these keywords will be enough to get you a top rank.

No.

You start by creating content for “Low Volume Low Difficulty keywords,” building links with branded and non-anchors to increase your DR. This will allow you to bring in the first traffic to your site, which is a great ranking factor that will help to up-rank your middle-difficulty keywords. In turn, these will push the most difficult but desirable keywords to the top.

This is a gold-standard process, proven by time

Now let’s look at the initial metrics at the starting point before looking at mid-point and current (May 2019) stats:

Start of work (October 2018)

All of the main keywords are stagnant on the 2+ page

Middle progress (November-December 2018)

The first movement has started; the overall number of keywords is growing as well

January-March 2019 stats

The overall picture is not promising. Keyword volume is unstable, specific ranking growth is hardly visible (we adjusted our link strategy, working on anchor proportions)

May 2019 stats

Well, that’s what I’m talking about! Now it’s clear that we’re moving in the right direction.

Early June 2019 stats

From the second page to the Top 1 ranking spot in the USA

From the 14+ spot to the Top 3, with our “Mr Pricey” keyword

From the 15+ spot to the Top 3

As you can see from the comments above, each of our target keywords has successfully reached its destination, and the project is still riding in the TOP 1 spot.

How did we achieve such results?

We were responsible only for link building here, so nothing from on-site SEO, content planning, SEO audit or keyword research (except the keywords that we used for link building) was implemented.

Even with sole White Hat link building, we managed to reach the top three for the target keywords by using only 5-6 genuine guest posts per month.

Our anchor proportion was: one direct anchor, such as “file server archiving solutions,” to two non-anchors (check here to learn more) or branded anchors like “ShareArchiver”.

For the overall link building strategy, we used a strong mixture of White Hat outreach links that we arranged in the following way:

Here’s what we did each month:

1) We scraped the web manually to find the most relevant and valuable SEO link opportunities. Our best friends here were Google operators “allinurl”, “site:”, “OR”, etc., Ahrefs Content Explorer, and Contega Top Secret link prospecting methods.

2) We then created a list of every suitable placement option that we found, using our criteria (35 DR+ 500+ organic traffic, dofollow), with their email addresses. We used Buzzstream to keep and manage all the prospects and handle the outreach process.

3) We reached out to every prospect from that list and told them: “Here are three topics that will work for you, let me know which is the best”.

4) Based on the picks by editors or webmasters, we launched the content creation. In some cases, the client managed the content writing process, but most of the articles were provided by us.

5) After outreaching, with the help of Buzzstream, to each of the target prospects that agreed to our topics with our highly linkable articles, we got our link juice and composed a detailed report.

Samples of Link Outreach from the Sharearchiver campaign

Have questions? Ideas? Want any of this done for you?

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