Note: If you want to get the list of Tech and Security related sites that we used for this case link building campaign, then click here to get access to the list!
Hello, my name is Dan Buzan, co-founder at Benevalue PR agency and Founder of Contega.Media – Benevalue’s subdivision focused on providing outstanding link building services. With this case I’d like to answer one of the most common questions that I receive every day:
How I can kick off my SEO and actually see first results within the first couple of months? Everyone tells me that I won’t be able to see any movements within the first half of the year!
Let me show you how we increased organic traffic by almost 1.5x (+45%) within 2 months by using only White hat link building methodologies, straight hands, and complex SEO approach.
The client is one of the leading alarm companies in Canada (7 years on the market), which provides smart security systems for homes on the Canadian and North US market.
What was the main goal?
The primary goal of the following campaign was to reduce the costs of very pricey PPC campaign by arranging constant organic traffic for the main group of commercial keywords related to home security alarm systems. It’s pricey not because of poor skilled PPC providers but because of the market costs for clicks in the niche (check out the screen). The rule of thumb is to keep the balance of PPC and SEO keywords, both sides should bring extra value to each one.
35 bucks per click, not bad yeah? Extremely budget consuming core commercial keywords was the main factor of considering SEO services
What was the solution?
In short, the task was to uprank current keywords from 2nd, 3rd+ pages to top 10 results in Google, then start to integrate and promote new keywords options with significant search volume. So after 6 months full complex SEO campaign our target site can triple their initiate stats.
How we managed the On-site SEO part
In order to achieve the main goal we provided our target site with a full complex of ON-site SEO which is mostly technical audit:
- Indexation, crawlability and sitemap analysis.
- Mobile optimization.
- General design flaws and recommendations.
- External link analysis.
- Image optimization analysis
- Keyword analysis
- Content duplication and cannibalization analysis.
- Meta title/description analysis.
- Content audit
This stage took the whole first month to allocate and start to fix all of the determined On-site SEO issues. The work is still in the progress, there are a lot of pages that needed a content update + a lot of duplicated titles, missing descriptions, etc.
Boring technical stuff….yeah?
What’s more interesting is how we managed Off-Site SEO – Link building
We use only white hat guest posting on relevant to Tech and Security niche sites with DR 40+ and at least 1k of organic traffic by Ahrefs and posts on high trusted forums related to home security niche to diversify our link profile.
After recent Google March update, we can make a conclusion that one of the main link building factors that affect positive ranking movements, besides content relevance, is a strong diversified total link profile which means you need to leverage a wide range of link types.
In short, if it will continue like this, then relevance factor will officially announce the end of guest posts about home decor on web design related sites 😀
95% of guest posts nowadays are coming from WordPress CRM. No matter how great they are in terms of SEO stats but it’s still WordPress link for Google bots, that’s why all of the alterations such as community platforms, sites on Joomla, raw HTML based sites and etc should be considered from now.
Our 20 links plan for the first month in terms of anchors was the following:
- 10 DR 40+ guest posts on sites tech, and security-related
- 10 diversified links from communities and niche forums
Link anchors distribution for April
Why we use Branded anchors in such proportions? Because it’s the most natural type of anchors for 1st-month link building, therefore if you want to start your link growing in an organic way, we recommend to you the similar anchor distribution but don’t overcomplicate it with precise proportion planning. Here is a quote which strongly resonates with my vision of anchor planning:
Anchor Texts Should Be Natural, Not Planned © – Ryan Stewart from Webris
We are using natural anchors to warm up our link building profile before we’ll start to add more exact keywords on the second month.
Another 25 links (+5 links increase)
- 12 DR 40+ guest posts, tech, and security-related
- 13 diversified links from communities and niche forums
Another Note: Did you notice that If you want to get the list of Tech and Security related sites that we used for this case link building campaign? Click here to get access.
Link anchors distribution for March
Page destination distribution
|Blog post pages||6||7|
At the second month, we have added more partial and exact keyword matches, also in a very organic manner no more 1 exact match for each page.
As we can see from the first screen Ahrefs shows +245 organic grow from the last 7 days meaning that the starting point was around 2.7K monthly organic traffic which is proven by Ahrefs Batch analysis from the initial offer:
Now let’s compare initial stats and 2 months progress
Easy math calculations allow us to see actual results in numbers:
|Early Feb||Mid-April||Growth, %|
There is a strong correlation between the number of keywords ranked and organic traffic growth which is quite obvious, but what’s more interesting is that there is a lot of content that wasn’t ranked at all, published in 2014, 2015, and pop upped only now because of overall site ranking boost:
With the help of external backlinks a lot of keywords that were far below 100 ranks appeared in the <50 positions:
In such cases, you need to check these pieces if they are up to date, add new content that will explain in more detail some recent update because you probably don’t want people in 2019 to read some stuff from 2014, do you?
Wow, you’ve almost got to the end! High five!
Let’s sum up what you can learn from this case
No results from SEO in the first 3-4 months
That’s true for 2-3 months old sites and projects with zero content but if you have a lot of good articles and other content pages and your traffic isn’t moving or even decreasing that’s a strong indicator that you’re missing strong backlinks in your SEO strategy.
But this case clearly shows how 20+ strong backlinks can kickoff you ranking from the standing point if you are publishing them in a very organic and natural looking manner with a wide range of anchor types within 2 months!
Always run a full on-site SEO audit before your link building campaign
You need to make sure that target pages for link building are fully ready in terms of on-site SEO, which means you need to check them by using seo crawlers like Screaming Frog or Siteliner for the following issues:
- H1-H3 titles, descriptions (missed, duplicated, number of symbols in titles>65 or lower <30 )
- Duplicated content or low uniqueness or less than 250 words
- Non optimized Images >100kb
- Check your pages for accessibility – “orphan pages” (can users access this page from the homepage or via any other internal link aka “bread crumbs”?)
Diversify your types of links, anchors and destination pages
A big variety of link types is a key after recent March update, therefore you need to make sure that you publishing at least 2-3 other types of links besides genuine guest posts. For that purposes will work forum links (not blog comments – it’s junk) from trusted relevant community boards. They won’t give you much link juice and most of them will be no-follow but it’s a great solution of how to diversify your link profile by the latest white hat standards.
What makes this case study unique?
Besides strong link building campaign and on-site SEO fixes, the most result driven factor, in this case, was the accumulated potential in the published content that wasn’t ranking at all and was discovered by Google bots only after links kicked in. Which means you can expect for a similar effect if you have a lot of keywords ranking on the 30+ pages.
Not saying goodbye
The project is still going, the 3rd month started we’ll be updating this post each month with the results of ranking movements.